What if growth is just about coming home to yourself, time & time again?
Ablaj, born in New York City, is inspired by our journeys of self-discovery while remaining true to our roots. Home means something different to us all - whether we’re forging new homes for ourselves, or staying within the reach of familiarity. Wherever we go and wherever we grow, we find comfort in knowing that who we are is who we’ll be.
Our mission is to craft elevated and sophisticated fragrances for your home, founded on the principle of staying true to your roots. Ablaj’s launch collection features fragrances from key moments in my life, moments that have forged themselves into scent memories. Although we come from different walks of life, I hope that we can share the experience of blooming where we’re planted.
With love, Saira

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Extinguish the ordinary.
Illuminate the possibilities.
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Handcrafted Excellence
At the heart of our products is the art of handcrafting. We believe in the power of human touch and the dedication it takes to create something extraordinary. Each and every candle is meticulously handcrafted, one by one. We take pride in the careful attention to detail that goes into every step of the process, from selecting the finest ingredients to pouring, shaping, and perfecting each candle.
Scent Unmatched
What sets Ablaj apart is our commitment to individuality, all the way down to our fragrances. Each scent is carefully blended in-house, curating the exclusive Ablaj collection. We also believe that nature holds the key to creating the most authentic and beautiful scents - that's why we use only whole, natural ingredients in our candles. We will always be committed to providing you with a scent journey that's unlike any other.
Quality Committed
Quality is at the core of our values. Our products undergo rigorous testing to ensure they burn strongly, evenly, and safely. When you light an Ablaj creation, you can trust that you're experiencing the very best in craftsmanship and quality.